40 years Moxie Festival celebrating Maine’s beloved soda returns to Lisbon

40 years Moxie Festival celebrating Maine’s beloved soda returns to Lisbon

2024 Performance Riders

Moxie is the uniquely New England soft drink, former nostrum and nerve food. Dr. Augustin Thompson of Union, Maine, first marketed Moxie as a patent medicine in 1876 in Lowell, Massachusetts. It was guaranteed to cure multiple ills, including loss of manhood, paralysis and softening of the brain. As a nostrum, it was dispensed a spoonful at a time.

Dr. Thompson changed Moxie to take advantage of the new and growing soft drink market at the time. He put it on the soft drink market in 1884 as Beverage Moxie Nerve Food. Later it became known simply as Moxie. It has a core of dedicated fans in Maine.

Moxie is synonymous with good times and the vigorous life that drinking the product was supposed to sustain.

A special friend of WOW stopped by for a short visit with our One Wheelers

A special friend of WOW stopped by for a short visit with our One Wheelers

As part of our continued raising aspirations of our young people, we were fortunate to have our special One Wheeler friend Patrick Dempsey stop by to visit with us during a practice in May of 2019.

Patrick’s love for learning new things and willingness to give back to the community from being raised in Maine was an inspiration to us all- especially aspiring young friends who really needed a boost after a long arduous Winter!

WOW-Dempsey 2019 WES-6706

A time to reflect and SPARKLE!

A time to reflect and SPARKLE!

sparkle 2018

freeport sparkle parade ending 2016

As the Holiday season got into full swing in downtown Freeport, our WOW kids got to take part in a time honored Maine tradition as they became engulfed in the famous

** Sparkle Celebration **

Our team of riders, jugglers and faithful volunteers assembled to make their way down Main Street in the annual Parade of Lights, kicking off Sparkle Weekend. As the clock hit 6pm, Freeport police closed off Main Street to provide safety for a spectacular parade to begin! The enormous crowd grew even larger in size and excitement as we got closer to the center of town. A light snow blew through the air, setting the tone for the upcoming season.

Approaching the center of Town on Main Street, where the beautiful decorated facade of L.L. Bean’s retail store illuminated the entire area, the brilliant glare from numerous decorated gleaming balsam fir trees surrounding Discovery Park was mesmerizing! The sweet pine scent filled the crisp cool air around us as we passed by storefront scenes reminiscent of years past.

* A special time to be remembered by all! *

freeport sparkle

downtown freeport sparkle

sparkle people

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